/01
Research and data collection.
Leading with user-testing, interviews, stakeholder perspectives and observational studies of various departmental touch points, our research and data collection methodology identifies qualitative and quantitative insights that form the bedrock of most design thinking exercises.
/02
Touch-point gap analysis.
Our touch-point analysis visualizes the emotional and functional character of customer journeys, revealing their impact on direct service touch-points and overall outcomes. This comprehensive approach uncovers hidden pain spots and identifies areas for improvement.
/03
Collaborative thinking.
We leverage diverse thinking and perspectives in a structured framework to converge ideas and insights,
promoting a unified approach to addressing challenges, identifying value and outlining desired impact.
/04
Behavioural and actionable insight mapping.
We delve into understanding not just what customers do but also why they do it. Our insight-mapping reports pry out deeply camouflaged nuances of human behaviour that influence decision-making and community engagement, that throw up opportunities for predictive analysis and personalisation.
/05
User-centered prototyping.
Design thinking and CX mapping aids the visualization of solutions that are effectively prototyped for
quick user-testing. Instead of focusing solely on technical feasibility, this method emphasizes on
understanding and interpreting user needs and preferences.
/06
Detailed journey visualisation.
A result of extensive research and journey mapping, the detailed journey visualisation is a comprehensive process that creates a visual representation of every step of a customer's interaction with a product or service. It facilitates informed decision-making and prioritisation at micro and macro levels in the organisation.
