For Members:
- More options to choose
- The homepage and search design patterns ensured that a member was instantly provided with sufficient options, if the first preference was unavailable.
- Confident & successful booking
- Since the new experience had multiple options to explore, members were able to effect booking closures with every attempt resulting in zero dead ends until booking was completed.
- Personalized itineraries
- Now the experience is designed to provide pre-travel ideas, on-site resort activity recommendations and post-travel memory collages, making it a fulfilling family vacation.
- Transparent up-selling
- Complex tier benefits are openly available to select and book.
For Business:
- Reduced vacant inventory
- The exhaustive search results rotated inventory efficiently, reducing the load on selective resorts and constantly exposing lesser-used resorts.
- Enhanced payment collection efficiency
- The new notification system ensured that bills were collected on time and payment break ups were easily understood.
- Improved on-location sales
- Comprehensive resort detail screens coupled with personalized experiences provided better resort activity booking options.
- Higher prospect conversion
- New memberships increased as the prospect's journeys now vividly highlighted a slice of the experience for their benefit.
